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AFG acquires stake in boutique brokerageInvesting Loan Path Finance

AFG acquires stake in boutique brokerage Loan Path Finance

The investment signals broader consolidation in the broker market

Australian Finance Group (AFG) has ramped up its investment push, taking a non-controlling stake in Loan Path Finance – its third brokerage investment in a year. The move signals a new wave of consolidation in Australia’s greater mortgage broker market.

Under the terms of the deal, AFG will acquire a 28% non-controlling equity stake in Sydney-based brokerage Loan Path Finance. While it marks AFG’s third investment since launching its Broker Investments program in November 2024, it is the company’s first equity partnership outside its existing broker network. The financial terms of the Loan Path Finance investment have not been disclosed.

AFG had eyes for the boutique brokerage, thanks to its strong growth trajectory. Under the terms of the deal, it will remain independently managed, but will operate with AFG as its majority shareholder. The investment forms part of AFG’s new broker equity partnership strategy, which the company says is the first of its kind among Australian mortgage aggregators.

In November 2024, AFG first revealed plans to put its balance sheet to work by investing directly in high-growth broker businesses.

Regarding the Loan Path investment, AFG chief executive officer David Bailey said: “We’re focused on long-term partnerships with businesses that meet key criteria around size, model and growth potential – each tailored to the unique ambitions of individual brokers. Our investment in Loan Path Finance highlights the strong market demand for this kind of support, extending well beyond our existing network.”

Loan Path Finance, which was founded in 2019, provides both residential and commercial lending solutions, with a focus on high-net-worth and self-employed clients. Led by managing director Mina Gergis, the brokerage previously operated under the outsource Financial aggregation network but has now transitioned to AFG as part of the equity transaction.

“Our vision has always been to deliver tailored, high-impact lending solutions with a premium service experience,” Gergis said. “AFG’s investment allows us to deepen that mission and scale with strength, while maintaining the independence and culture that define us.”